SE20

Cricket Australia

Australian Grand Prix Corporation

Victoria Racing Club

Netball Australia

Melbourne Racing Club

Dius

Lucidica

Asahi Beverages

The University of Melbourne

Australian Sports Technologies Network

Varcis Group

Launchvic

Australian Government

City of Melbourne

Amazon Web Services

KHQ Lawyers

Adventum Legal

Facet5

Pitcher Partners

Stripe

Sports & EventTech

### Problem                                           

* Brands pay millions for sponsorships but don’t fully utilise their digital sponsorships
* Lack of transparency in the sponsorship market
* Lack of data and lead acquisition 
* High production costs with creating digital campaigns

### Solution

Benchvote enables brands to get the direct attention of the fans of the sport/ team they sponsor at the moment of passion - through fun, gamified campaigns which collect real data and insights which helps the brand unlock higher ROI from their sponsorships by finding the fans who actually want to buy.

Similar to how Canva offers templates that are ready to use - Benchvote creates the first 90% of a campaign, then the rights holder just adds their creative and sponsorship assets to make it theirs.

### Differentiator

* 12+ ‘turnkey’ campaign templates
* Cost effective brand activation - unlimited campaign creation                                           
* No coding required                                           
* In depth data and analytics                                           
* Captures commercial intent + leads                                           

### Biggest Achievements

* Bootstrapped to date
* 250+ campaigns created by paying clients
* 5x yearly subscription clients 
* 10x campaign clients 

Benchvote

CEO & Founder

Adam Mussa

### The problem we're solving:
People with vision impairment struggle with finding their way around unfamiliar public buildings like shopping centres, hospitals and train stations, as the signage is predominantly visual. If there are Braille signs, how is someone who cannot see supposed to know that they are there?

This problem is not limited to those who cannot see. Signage and way-finding is one of the largest complaints made by users of any public building, regardless of their level of sight.

### Our solution:
BindiMaps is a smartphone app that provides information, localisation and routing for both indoor spaces and outdoor spaces. While anyone can use it, BindiMaps has been optimised for those with vision impairment, through the help of Guide Dogs, Vision Australia and Royal Society for the Blind. We are now expanding our offering to include wheelchair accessible routing as well as routing for those with autism spectrum disorder.

### Our differentiator:
BindiMaps is the only app that works for both those with a disability and those without a disability. BindiMaps also works in both indoor and outdoor spaces. We have our own localisation and routing algorithms, as well as our own language structures to efficiently guide those who are blind or vision impaired.

### Biggest achievement:
We could point to many here - our proprietary algorithms, or sales traction, or our partnerships with Guide Dogs, Vision Australia or Royal Society for the Blind. But for any of us here at BindiMaps, our biggest achievement happens daily - when we get to witness the laughter, tears and wonder that happens when someone with vision impairment uses BindiMaps for the first time to independently navigate an unfamiliar space.

BindiMaps

CEO & Co-founder

Anna Wright

### The problem we're solving:
30% of event attendees leave prior to the conclusion of an event. FlipTix solves the problem of missed revenue opportunities when attendees leave early. An ancillary problem is the struggle that event operators have with the self identification of attendees.

### Our solution:
FlipTix has built a technology platform that allows us to work directly with promoters/teams/event owners and primary ticketing platforms to monitor the early departures of fans and to issue, market and sell brand new tickets to new attendees to join an event already in progress or to upgrade into better experiences. FlipTix either issues brand new digital tickets or brand new wristbands for wristbands events.

### Our differentiator:
We are the only entity in the world that offers the ability to issue a brand new ticket based on an early departure. We currently have a global IP portfolio including 15 patent applications. Unlike most start-ups, we are not a "better, faster or cheaper solution" - we are an entirely NEW solution.

### Biggest achievement:
Our biggest achievement was entering into a channel partnership with Front Gate Tickets, the global leader in festival and RFID ticketing, and a subsidiary of LiveNation/Ticketmaster. (Although an equally important achievement was putting together a team of extremely capable professionals, without whom none of our other achievements would have been possible).

FlipTix

Jaime Siegel

### The problem we're solving:
Reducing wastage and shrinkage, by providing deep analysis on consumption, of tapped beverages across hospitality and entertainment venues. AI components allow for predictive maintenance and monitoring of infrastructure and consumption.
The intuitive dashboard allows large breweries and suppliers, real time alerts over consistency and brand integrity over their brands, giving them greater control over how their brands are sold, and delivering beer the way master brewer intended it!

### Our solution:
The solution is 4 G NBIoT and wi-fi enabled controllers that provide all data from existing infrastructure. Real time reporting provides insights into brand integrity consumer behaviour and staff performance.

### Our differentiator:
Floteq Beverage Monitoring System Reports and alerts in realtime on key performance indicators in a live, accessible form anywhere on any device dashboard with real time actionable data.
Floteq allows your venue to know, the exact amount of beer being dispensed vs Sold, exact wastage and how to prevent it, real time temperature and gassing, scheduled stocktake and cleaning and a variety of other actions in real time.

### Biggest achievement:
Installation of POC at Rockpool dining group and Sydney Cricket ground for a potential install monitoring over 1200 beer lines.

Floteq Technologies

Miles Lazic

### The problem we're solving:
Fred is a social networking app that provides racehorse owners and fans with a personalised digital experience. The thoroughbred racing industry in Australia provides an annual $9.5 billion in economic contributions.  However, there is currently no digital solution for racehorse owners.

Getting involved in racehorse ownership can be confusing for the uninitiated and once you become an owner it’s frustrating searching for all the information you need. Owners want to spend less time looking for information and more time enjoying the social side of racing.

### Our solution:
Fred enhances the racehorse ownership social experience by connecting owners to other owners. It also allows their network of family and friends to follow their horse and to share in their passion.

Owners can view all the details about their horses in one central place, even if their horses are trained across multiple trainers. The app is designed to not only demystify the ownership experience but also enhance it.

Fred is primarily designed for thoroughbred horse racing in Australia, however, it can also be white labelled for other sports, industries and geographies which have groups of people managing a common asset.

### Our differentiator:
Other racing apps focus on wagering and target racing punters. Our solution differentiates itself by focusing on the social side of racehorse ownership. Fred is the first app to provide a personalised owner-centric experience. Fred enables owners to view all of their horses in one place rather than other solutions which restrict views based on the trainers/syndicators back-end management solution. Other platforms focus on one-directional flow of information from trainer/syndicator to owner. Fred enables owners to take control and share information about their horses where and when it suits them.

### Biggest achievement:
Launching our beta app in January 2019 and our commercial app in July 2020. 


Friends of Mr Ed

CEO & Co-founder 

Amy Thompson

### The problem we're solving:

48% of talented athletes end their careers prematurely due to a lack of financial support.

### Our solution:

Globatalent is the Sports Neobank that helps athletes sell a percentage of their future income to sports fans.  Through our platform, sports fans have the opportunity to invest in future stars of sports such as tennis, basketball and soccer.  It’s like investing in Michael Jordan in his early stages.

### Our differentiator:
We are a team of founders with a deep knowledge of the sports industry, with former positions at Professional basketball leagues, Formula 1, Television Sports Rights Holders and Olympians. We are an inclusive ecosystem where the fan has the unique opportunity to directly influence an athletes future through their support.

### Biggest achievement:
Incredible market traction with a disruptive idea:
- 800 Clubs and athletes applied to Globatalent
- 25,000+ Sport fans registered 
- Paying users

Globatalent

Sunil Bhardwaj

### The problem we're solving:
Broadcast rights holders have been facing decreasing returns (even pre-COVID) whilst fans get treated to personalisation and more entertainment options than ever before. 

### Our solution:
Humense reconstructs sport holographically to enable deeper, more intense and interactive ways for the fan to connect to the game on monetisable devices.  This allows the fan to step on to the pitch/field/court to get freedom of experience at athlete level and in the action. 

### Our differentiator:
Humense is the only company globally showing the market an immediate path to get fans on the field for a new premium asset class.  Others are still having either 2D only output or 360 - both of which are restrictive and not game changing for fan or sponsors.

### Biggest achievement:
Humense led the world in volumetric capture at studio level by soft launching in the Sydney Opera house achieving five worlds firsts live on stage simultaneously for TEDx Sydney, with our investor who also got Apple cofounder Steve Wozniak in a Humense headset.

Humense

Scott OBrien

### The problem we're solving:
Traditional draft beer serving has slow pouring speeds which dictate volume and create serving counter backlog, queues and crowding, as well as:
- Multiple touch points = unhygienic process
- Staff intensive and costly
- A wasteful process for both product and cash (cash handling at point of sale and cash loss)
- Environmentally unfriendly one-use plastic cups. Manual cash, glass / cup and product handling at point of dispensing
- Lacks the digital ability for real time on consumption customer communication and brand building / content dissemination

### Our solution:
IntelliCUP increases pouring rates by 200%, processing payment and dispensing a beverage in 15 seconds on-average. We also reduce reliance on bar staff, increasing profitability. The system is cashless and fully auditable, with a hands free hygienic dispensing with self cleaning IntelliHead. As well as great dispensing times, the system also provides unprecedented live first party vendor and customer data, as well as recyclable and reusable biodegradable cups.

### Our differentiator:
IntelliCUP is a patented IoT based high speed, hygienic and cashless "perfect serve" dispensing system that significantly increases merchant profitability, enhances the customer experience and delivers unprecedented levels of merchant and customer data with the ability to talk to them at point of consumption whilst reducing the environmental impact. It is the only fully integrated system on the market offering cashless payment, cashless cup deposit, biodegradable and reusable cups and both merchant and customer live data services.

### Biggest achievement:
Full operational system Patents granted in Australia, South Africa, Canada, Japan, Europe (including UK), Mexico, China and Hong Kong. Currently on the fast track in the USA, Brazil and India. Operating Licences signed in the UK, USA, Australia and South Africa.

IntelliCUP

Brian Stockdale

### The problem we're solving:
Brands find it very challenging and time-consuming to sponsor a sporting club, yet sporting clubs rely on sponsorship funds to survive.

### Our solution:
SportsCube’s marketplace makes it easy for brands to sponsor sporting clubs, and helps clubs secure much needed revenue.

### Our differentiator:
Our strength is helping corporates sponsor grassroots sporting clubs, providing significant reach and outcomes at scale.

### Biggest achievement:
We’ve secured thousands of dollars worth of sponsorship for sporting clubs across Australia since launching during this Startupbootcamp accelerator program.

SportsCube

Jackson Dickfos

### The problem we're solving:
The modern consumer wants to be able to shop what they want, when they want, at the price they want, whilst being rewarded. There is currently both friction in the inspiration to the transaction process, and also fragmentation between the inspirational content, the retailer products the consumer wants, the transaction, and the rewards.

### Our solution:
Trendii connects millions of products to images everywhere so consumers can shop at the point of inspiration, whenever they are inspired.

We empower consumers to discover products in inspirational content everywhere, shortening the product discovery process, whilst also giving rewards and cash-back for shopping through the Trendii connection.

### Our differentiator:
- Patent pending technology
- First to market
- First AI-powered product discovery platform which aggregates retailers into one visual search environment.

### Biggest achievement:
- $175 average order value, with over 25% of shoppers buying through the Trendii platform more than once.
- Signing 12-month agreements with Yahoo! and Urban List for distribution of Trendii to their audience on a revenue share basis.

Trendii

Aaron Woolf

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